Hanway Gardens will sit on the historic Hanway Street, a quiet, winding thoroughfare that boasts an impressive history dating back to the 1720s. Due to the area's close association with coaching inns the street became busier, leading to the road being widened with land donated by E.H. Baldock of Baldock’s shop in 1841. Hanway Street is rumoured to be named after resident, philanthropist and champion of the umbrella, Jonas Hanway. The locality of Fitzrovia was first developed by Charles Fitzroy, Lord of the Manor of Tottenhall, from 1757. Fitzroy built for the upper classes, but they eventually moved to Belgravia and Mayfair.
The area evolved in the 1930s to a bohemian district, becoming home to various creative inhabitants including distinguished writers such as Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. Many famous names are known to have frequented the local Fitzrovian public houses including The Fitzroy Tavern on Charlotte Street and The Newman Arms on Rathbone Street, the latter of which features in George Orwell’s Nineteen Eighty-Four. Today, Fitzrovia is still an artistic district, as numerous media and advertising companies and art galleries line its streets. With around 8,000 residents and 50,000 workers, Fitzrovia is a booming Prime Central area on the rise and set to further increase in popularity with the arrival of Crossrail in 2018.
“History, as they say, is alive and well and living in London.” Helene Hanff